How to avoid social media faux pas at work

Jo manages a range of e-learning content services including Flexible Learning Toolboxes and the VET Commons online community. Today Jo announces the launch of an exciting new Moodle course to get everyone at your organisation on the same page with regard to social media.

The biggest social media faux pas to date?

It’s a tough call really. Celebrity ridiculousnesses aside, the prize probably has to go to the top Twitter executive who tweeted sensitive information to 9,000 followers instead of sending it as a direct message to a colleague. Oops. Many other boo boos I can’t even write about because they’re a bit…um…naughty – but I’ve had fun doing the research.

My worst?

Tweeting about my mother’s elaborately planned surprise 70th when she had secretly joined Twitter under an alias and started following me! I guess that’s fairly tame in the grand scheme of things, when you think that politicians and PR executives have been sacked as a result of their social media activity. My point? Social media is fabulous, but it has serious risks and consequences.

Joking aside…

It’s more important than ever to make sure that your staff are on the same page when it comes to social media. That is online services and tools such as Facebook, Twitter, LinkedIn, YouTube and Pinterest; used for publishing, sharing and discussing information. This is especially important if your organisation is being represented by multiple staff members. Of course it’s also important to make sure that the ‘page’ has no profanity, messages that contradict your company’s values and policy, or glaring errors.

That’s where social media policies come into play

Social media policies are developed to inform staff about the use of social media so they feel empowered to participate, while being mindful of their responsibilities and obligations with regard to representation of their organisation. If you don’t have a social media policy now is the time to get one. Why? Because they help your staff to understand:

  • what is confidential and therefore should not be shared via social media
  • what is appropriate and inappropriate for sharing via social media
  • the consequences of inappropriate social media activity
  • how to represent the culture and brand of your organisation.

I could go on, but if you still don’t believe that your company needs a social media policy, and training so that your staff understand it, try plugging ‘social media faux pas’ or similar into a search engine. (I should probably add a profanity warning here).

Avoiding social media faux pas

The Social Media at Work Moodle Course provides users with an understanding of their organisation’s social media policy, and how to apply it to both their professional and personal lives. Learners will be provided with this understanding of their organisation’s policy through:

  • guidelines and considerations with respect to the use of social media
  • examples of security and privacy breaches
  • supporting documents and videos
  • a forum, survey, assignment and quiz.

The course contains several resources and activities to be completed by the user in order to receive the certificate of completion.

Preview the course

If you think this course might help your staff and organisation but you need to convince others up the management chain, let the course sell itself with this free preview. Or to download the course, together with a range of other digital learning resources, check out VET Commons.