Darcy is the Victorian E-learning Coordinator for the National VET E-learning Strategy. Passionate about lifelong learning, Darcy focuses on improving the use of media and technology to enable better personal development and learning outcomes. In this case, Darcy considers the use of online services for deploying video in digital learning.
When it comes to deploying video in digital learning—an essential component of the blended learning mix—there are a number of options and factors to consider:
Hosting video on YouTube
YouTube is a commonly used option for hosting video especially in education, perhaps because the service is free. YouTube’s servers optimise the videos and deploy them via their website and a range of mobile applications which they maintain for various platforms. A major factor for educators is that once a video is on YouTube it is publically accessible and promoted in the Google search engine.
If you wish you can limit audience by Google accounts, however in practice this would be hard to maintain. This can be an issue if the material has significant intellectual property (IP) value to your organisation, but some education organisations see the marketing benefits as outweighing the risks and are therefore taking advantage of this approach.
Other things to consider with regards to YouTube are advertising revenues from views, and video metrics which can highlight audience engagement graphically during the video, based on where users pause or exit a video.
With the TrainingVC e-learning delivery platform this video deployment method is achieved by simply adding a URL to the platform and doesn’t take up any file space in your LMS plan.
Hosting video on other services
There are several other online video hosting services out there. Vimeo provides a similar service to YouTube, however they have tools to control access and/or monetise the viewing of videos via a generic password. Publishing the password to learners gives some control over who can view the video, but could also easily be shared with others thus potentially losing revenue.
Hosting video on TrainingVC
Your TrainingVC data allowance will depend upon the plan that you choose – there is something for every type and size of organisation. You might, for example, start with a plan that includes 40 GB of data, but this space can grow rapidly if students are uploading projects and assignments. In this case, your storage can be cost-effectively increased via top-up packs. The key benefit of hosting video files in TrainingVC is that you have more control over who can access the content, which is particularly useful if the material has a significant IP value in your training delivery. TrainingVC video hosting is easily achieved by adding a file resource from within a course, so the format of the video file you upload needs to be compatible with your student’s computer and browser.
YouTube data show that the most successful videos have a maximum length of two minutes. While this could be longer for educational deliveries, I would recommend splitting long video deliveries into sub-five-minute chapters or points. This allows the learner to consume content on the go in bite-size pieces, and also makes editing and updating video materials a lot easier for designers.
Social media is an important part of any marketing plan, and can be used to give potential learners an insight into your educational content. This makes edumarketing a valuable representation of your brand when marketing to learners.
I recommend using a combination of TrainingVC and YouTube video hosting in your delivery/marketing mix if your materials are considered valuable IP, or a YouTube/Ad-revenue approach if your business is looking for progressive online revenue opportunities. Either way, let me know if you need a hand.